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Carla Rojas

Digital Strategist & Content Creator
Art + Film

Carla Rojas is a Toronto-based digital strategist with an interest in amplifying emerging voices and making contemporary art and culture more accessible through interviews, editorial content, and digital initiatives that connect artists, audiences, and institutions.With a background working across digital media, film, and the arts, Carla is particularly interested in the intersection of culture, documentation, accessibility, and audience development.As a film strategist, she has led the social media strategy for over 30 award-winning films, including the Oscar®-nominated To Kill a Tiger and the Emmy-nominated Made in Ethiopia, and was recently invited to serve as a mentor for the 2026 cohort of filmmakers in the Hot Docs Blue Ice Docs Fund. She currently serves on the Board of Directors at DOC Institute.Her interest in contemporary art led her to found Artifier, a Toronto-based platform and editorial project exploring the intersection of art, culture, and lifestyle, with a focus on making art more accessible and opening up conversation around it. Through Artifier, she has worked with over 60 galleries and museums across Toronto and the GTA and produced two seasons of Remote Art Talks, a video podcast featured by CBC Arts as one of the best series to watch in Spring 2020.Given her experience translating cultural projects into accessible digital formats, Carla is interested in collaborating on projects across contemporary art, film, and cultural storytelling.For collaborations or inquiries, she can be reached at [carla][at][artifier][dot][net]

• Film Marketing - Recent Work
• Artifier - Art blog

BRANDS I'VE WORKED WITH INCLUDE:

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FESTIVALS
Volunteer Coordinator | DOCSMX
Mexico City's International Documentary Film Festival
Press Coordinator
First Ibero-American Screenwriters Congress
Interactive Marketing Assistant | Canada's Walk of Fame
Jr. Publicist | Banff World Media Festival
** Publicist** | Canadian National ExhibitionENTERTAINMENT
Creative Director and Head of Marketing
Live concerts: Yann Tiersen, Yelle, Nouvelle Vague.
I worked closely with management and booking agents in Europe and the U.S., secured media coverage and created strategic partnerships with influencers and brands such as Sony Music, Ticketmaster, E! and the W Hotels, which resulted in selling over 8,000 tickets, multiple sold out shows, and organically becoming a Trending Topic on Twitter in Mexico City at the time of the events.TELEVISION + FILM
Marketing and Publicity
TV Azteca, Mexico | CBC DOCS, CBC News Network
Marketing and PR coordinator developing strategies to promote multiple scripted shows, feature documentaries and a primetime reality show.
For these projects I have also managed media and talent relations, as well as coordinated integrated nation-wide campaigns, promotional tours, social media contesting, and digital initiatives in Mexico and Canada.Social Media Marketing
I specialize in the development of tailor-made campaigns to promote documentary films and art on social media. I help filmmakers and artist tell their story online, identify cross-promotion opportunities and engage with their natural audiences.ART
Founder
Artifier | Toronto Art Radar
In 2019 I created Artifier, an independent event directory for the Toronto Art Scene, created with the mission to help make art more accessible.
When the world shut down in 2020, Artifier partnered up with Partial and Culture Fancier to create "Remote Art Talks", a video podcast series that received over 20,000 impressions and was included in CBC Arts' roundup of the best Art Series in Canada.
After a hiatus in 2021, Artifier is set to re-launch in 2022.

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Every film is different and no campaign is made the same.It is important for me to truly understand your film and your voice as a filmmaker as my job is to help communicate your message to the world.After working on multiple award-winning films, series and festivals, I've developed the following framework:

MY APPROACH

1. Have a clear understanding of what your goals are as a filmmaker.2. Identify the natural audiences and target audiences of the film.3. Based on your goals, I will help you identify your strongest clips and promotional material. I will also suggest a series of content ideas and tactics we can use to engage with our chosen audiences.4. Setting up accounts and creation of content calendar.5. Campaign launch. Social media management and community engagement, identifying influential accounts and opportunities to cross-promote. (Option to launch paid campaigns).6. Review campaign performance and adjust.

SERVICES

Do you have a film, series, festival or media project and need clarity with your social media strategy?Let's talk!

My areas of expertise are:• Social Media Management
• Content Strategy
• Content Creation
• Content Curation
• Creative Direction
• Grassroots Outreach
• Influencer Research
• Paid Campaigns

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WORK WITH ME

Do you have a film, series, festival or media project and need clarity with your social media strategy?Let's talk!

My areas of expertise are:• Social Media Management
• Content Strategy
• Content Creation
• Content Curation
• Creative Direction
• Grassroots Outreach
• Influencer Research
• Paid Campaigns

1-ON-1 SUPPORT

BOOK A PRIVATE SOCIAL x FILM
60 MIN. STRATEGY CALL

Perfect for independent filmmakers and producers managing their own social media campaigns.• Step 1. Choose a time slot in our calendar.• Step 2. Book your 60 min. strategy call.• Step 3. Receive a questionnaire to help me learn about your project, goals and any particular pain points you would like to address. This will help us maximize our time together.• Step 4. We meet and discuss your project in detail. You'll leave with actionable ideas to help your project move forward.• Step 5. Receive a recording of our session.

• Book private strategy call

SEND A MESSAGE

Do you have an upcoming project or have
a specific question? Feel free to send a message!

My most requested services are:• Social Media ManagementIncludes selection and creation of promotional material (working with the material provided by the production), setting up social media channels, creation of content calendar, community engagement, analytics report. Option to add paid campaigns.*Ad spend not included.

• Selection of clips to be used as promotional materialIncludes identifying time codes, resizing clips to vertical and 1:1 as required, creation of SRT files. Option to add burned in captions.

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